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Your competitor saw this first
CPG Insider | Madhavan Unni Let me spill something most founders only realise after missing a big wave Trends do not begin when you see them on Amazon, Sephora or even Noon, they begin much earlier in places that feel too small to matter until suddenly they are everywhere I am talking about search behaviour that quietly spikes, comment sections where the same frustration keeps repeating, creators experimenting with an ingredient before brands even touch it, and conversations that feel niche...
