I am Madhavan. I have spent years in the trenches of CPG marketing and brand growth across Dubai and the wider region, managing over $20M in budgets for brands like Twinings, Bateel, and Pure Harvest.

I have helped founders get their first retail listing, helped brand managers defend shelf space under pressure, and watched both sides of what happens when a brand has a strategy and when it does not.

This newsletter is everything I wish someone had told me earlier. Written for founders, brand managers, and operators who are serious about building CPG brands that last.